Last night, I logged onto my Netflix account to update some movie queues that I hadn't looked at for over a month. I have the habit of queuing up and watching over couple dozen movies at a time and then leave the last batch on my home office desk for weeks, if not months, before returning them. (The ridiculous part is that had I simply returned the already watched movies, my new batch would have been waiting for me and my latest movie watching mania.) Whadayaknow, but I found that Netflix's Watch Now feature had been added to my account! I was a bit excited because, unlike the other online, on-demand ventures, Netflix's interface has always been straight-forward and user friendly. I knew up front that Macs/OS X wouldn't be supported. Rather, I assumed it wouldn't be supported. Since I am forced to use Windows for a number of other programs that we use at work, I always have a machine handy (my Parallels Windows XP installation didn't work because I didn't have enough swap space available on the virtual hard drive - I'll be testing that today or tomorrow) and pulled out the UX/90, loaded Internet Explorer and logged into Netflix.
You are first greeted with a request to allow software to be installed on your machine and I clicked OK. As the film I selected was loading, the browser showed a cryptic error that I translated to mean there were issues with the Windows Media Player DRM plugin. (By the way, I love how Microsoft sells their DRM technology to the consumer by claiming it's for your protection. I know that this is partially due to the movie companies, but if software and hardware manufacturers would stand their grounds as the conduit to consumers and resist DRM implementation, life would be a lot easier for all of us.) So, I took the 30 minutes to run the latest Windows Update (this is the only part that really bothers me about the Netflix implementation - one that I realize they have little choice on, except that they could play a PR game and enlist the consumer to get the movie studios and DRM designers to relinquish control to the consumer - the DRM hooks required by the player are pervasive enough that it requires a system restart vis a vis a Windows Media Player update) and restarted.
The next time I went to pull up the movie, it started without any problems. I'm excited about two things: speed/time it takes to start and the quality of the video. (If you want to see how the player really acts, there are videos floating around the net showing functionality - search google.) I have a 3.5mbps/384kbps connection at the house and it took around 10 seconds for the movie to start. The navigation functionality is limited to a player slidebar, volume and a stop and start button. In full screen mode, the playback was flawless. After having dabbled and worked with the guts of transcoding codecs, whatever they are using to produce the image quality I saw is impressive. Either they are depending on raw processing power of a lot of machines to transcode the video or they have a technique that even those of us in the video distribution business (which I became part of last year) don't know about.
Notwithstanding the issue I have with it being a Windows only player, I highly recommend using the service to those who have the bandwidth and the machines on which to use it. My favorite part about it is that I didn't have to do anything extra with my current Netflix account to take advantage of the service - e.g. pay more. So, those of you with Netflix who don't yet have access to the service, hold on to your accounts if you're thinking of canceling or switching to Blockbuster's competing service. If Netflix is true to form, we'll see improvements to the service that will make it even better.

