One of the biggest rip-off markets I encounter every day has to do with home audio/video cabling. There is certainly a time and a place to purchase components with the highest quality standards (placing a 2 cent connector between two $2000 pieces of equipment isn't always the best idea). The problem is that in the home wiring market, there really is little difference between no-name well shielded cabling and those from manufacturers like Monster Cable. I needed 20 five component RCA style cables (two audio and three for component color) for getting rid of the cable clutter caused by rigged setups around my house. At an average of $25 per three foot segment, the price started to become a bit ridiculous ($500 for a total of 60ft of five component cable?) and I somehow, somewhere happened across a website called MonoPrice.com. Thank goodness. I was able to walk away from the purchase (including shipping) for under $100 for over 25 different cables. Not only is their cable pricing extremely reasonable, but they have miscellaneous components (USB, Firewire, Adapters, kvm stuff, etc.) for very good prices. If I hadn't found them, I would have bought all of the stuff in bulk and been left with building my own cables. I prefer this route...